Let's talk about SEO
How many times you talk to customers interested in growing thier business online, increase sales or gain greater visibility on the Web, and then we see some dubious expressions on their faces when we say the word “SEO”?
Immediately after, those lost faces are preparing to emit sounds, which are transformed immediately into a series of questions not strictly accurate:
- “Uhu?! – SEO? – What?”
Well, then let’s start from the beginning. “
SEO is the acronym of Search Engine Optimization, the process of optimizing a website for search engines such as Google (one at random).
Simply put, thanks to a proper SEO strategy you can improve or maintain a high ranking of your website on search engines.”
But, obviously, this is not enough.
- “Ok, but I already have a Website..”
Sure, we know.. We did it for you!
“Your website was created, almost certainly, with the idea of achieving some specific goal (hopefully). If the intention is to achieve greater popularity for your business, to sell products online, or, more generally, to acquire new customers, then we can affirm that SEO can be very useful for you!”
Actually, SEO is essential.
- “So, why do I need it?”
Ok. Keep calm.
“We can explain it in a very simple way. You may have the most beautiful, professional, super innovative, futuristic, amazing and cake-maker Website in the world, but if no one comes to visit it, then it’s not very useful (right?!). Your website must be dynamic and fast-moving.
Being on the Web is not enough, you must be found, and possibly in a easy way.”