Business is all about human connections. Over 50% of a shopping experience is based on emotions.
Emotional connections can determine the strength of a customer relationship. They drive passion and loyalty.
When a brand makes us feel something, we carry it with us. We tell our family and friends; we share it on social networks.
It makes us feel like we are part of something great, something that we can be passionate about.
“Customers are loyal because they are emotionally attached” (McKinsey)
- 1. Put your customers first
Just remember the universal rule:’your customers are always right’, even when they are wrong.
Respecting their opinion is the only way to develop a long-term connection.
- 2. Listen, Listen, Listen
In order to provide high quality services you have to listen and understand needs, wants, and market demand.
If a customer asks for something, do your best to make it happen.
- 3. Get to know your customers
Businesses that identify themselves with specific types of customers are among the most successful brands in their industry.
Start by offering a unique experience to your target customers. Add a personal touch they can relate to.
- 4. Love your customers
You want your customer to do frequent online business with your company. So, it is important to make him a part of your family.
The more a customer is emotionally and positively engaged with a brand, the higher the chance of developing true loyalty.